Beneful® on

faqs

Frequently Asked Questions

product quality and safety

How does Purina® ensure the quality of its products?
The quality and safety of our products are our top priorities, and our quality control procedures are among the strictest in the industry. Our sophisticated tracking system ensures raw ingredients are tracked from time of receipt at our plants, through their inclusion in finished products, and on to retail stores.

Suppliers of ingredients for our products must meet our stringent standards for ingredient specifications, product safety, sanitation and manufacturing practices. Our products are produced under strict processing standards to ensure high quality is maintained in our products.

Additionally, pet foods are among the most highly regulated products and are subject to federal law, including FDA and USDA regulations, and state laws, as well as many of the laws that regulate the labeling and distribution of human foods.
Is there any truth to the online rumors that Beneful® is making dogs sick?
Like other pet foods, Beneful® is occasionally the subject of social media-driven misinformation. The incredible power of the Internet is sometimes used to spread false information. On-line postings often contain false, unsupported and misleading allegations that cause undue concern and confusion for our Beneful® consumers.

The truth is that Beneful® is a high quality, nutritious food that millions and millions of dogs enjoy every day. In fact, in 2012, nearly 1.5 billion Beneful® meals were served to the millions and millions of happy, healthy dogs who enjoy and thrive on this food. Consumers can continue to feed Beneful® with complete confidence.

Learn more about the nutrition philosophy that guides everything we do by clicking here.
Where are your Beneful® dog food products produced?
Beneful® dog foods are produced in company-owned facilities in the United States in cities such as Flagstaff, Ariz., Fairburn, Ga., and Davenport, Iowa. We have on-site quality assurance laboratories and staff in each of our U.S. manufacturing facilities to monitor our comprehensive food safety program and ensure product quality and safety.
Do you test for aflatoxins?
Yes. We have a meticulous quality assurance program for every incoming load of ingredients. We have ingredient specialists at each of our North American Purina® pet food manufacturing facilities, who are trained to sample and analyze incoming grain. Our grain testing program helps ensure only high-quality grains are used in our products. This testing is part of our comprehensive food safety and HACCP programs

We maintain a strict code of standards for buying, storing and processing ingredients used in Purina® pet foods, including grains. Every supplier of ingredients for Purina® pet food must meet stringent standards for ingredient specification, product safety, sanitation and good manufacturing practices. Our quality assurance standards are among the strictest in the pet food industry.
What is propylene glycol? Is that similar to antifreeze?
Each product is formulated with the correct balance of ingredients, each with a specific purpose. We use propylene glycol to help keep the semi-moist kibbles soft and moist.

Propylene glycol is quite different from ethylene glycol, the anti-freeze used in automobiles. Propylene glycol is approved as a food additive in human food and in feed for animals, except cats, in the U.S., Canada and the European Union.

Ethylene glycol — not propylene glycol -- is the active compound in most automobile radiator anti-freeze solutions, and is toxic to animals and humans when ingested. Propylene glycol has a different molecular structure, giving it different properties and allowing it to be used safely in animal feed, except for cats, as well as in human foods, such as cake mixes, salad dressings, soft drinks, popcorn, food coloring, fat-free ice cream and sour cream.

Propylene glycol can be used as a non-toxic anti-freeze, just as salt can be used as an "anti-freeze." The differences in the molecular make-up of propylene glycol and ethylene glycol have significantly different impacts on health and safety for humans and pets. Propylene glycol is approved for use by the Food and Drug Administration (FDA).
Why does your food contain colors?
Although dogs and cats are unable to distinguish color, we know that most pet owners consider the product’s appearance when purchasing food for their pet. Artificial coloring is added to maintain a more desirable and consistent appearance. All colorings used in our pet foods are approved for use by the Food and Drug Administration (FDA).
Isn’t it true that dogs are carnivores and need meat-based products - not grains?
One common misconception is that dogs are carnivores. The reality is that even their wolf ancestors eat only 70 percent meat. Today's dogs are omnivores, built to consume a more balanced diet - and that's a good thing. Depending on the breed, dogs can live twice as long as wolves. Learn more by clicking here.

feeding

Which Beneful® brand Dog Food would be good for my dog?

Dry

  • Purina® Beneful® brand Dog Food — Healthy Fiesta is a festive combination of taste and nutrition, with accents of vegetables and avocado.
  • Purina® Beneful® brand Dog Food — IncrediBites™ contains great-tasting, protein-rich nutrition, with real beef. Small-sized, easy-to-chew and fun-to-eat.
  • Purina® Beneful® brand Adult Dog Food — Healthy Weight is a reduced-calorie formula that helps keep your dog happy and healthy — with 10% fewer calories than Beneful® Original.
  • Purina® Beneful® brand Dog Food — Original has a perfect balance of wholesome ingredients, quality nutrition and superb taste.
  • Purina® Beneful® brand Dog Food — Healthy Radiance contains protein-rich nutrition, with real salmon, and Omega fatty acids to support healthy skin and a glossy coat.
  • Purina® Beneful® brand Puppy Food — Healthy Growth For Puppies helps your new friend grow up happy, healthy and strong with its nutritious formula just for puppies.
  • Purina® Beneful® brand Dog Food — Playful Life™ helps keep the bounce in your buddy's day with extra protein* for happy, healthy fun. *Compared to Beneful® Original

Wet

  • Purina® Beneful® brand Dog Food — Prepared Meals™ contains wholesome ingredients you can see. Delicious flavors your buddy is sure to love. And eleven wholesome varieties to keep him happy and healthy.
How much should I feed my dog?
Feeding recommendations for adult dogs can vary, depending upon the breed, activity, and metabolism of your dog. Every package of Beneful® brand Dog Food will offer feeding guidelines for adult dogs and puppies.

Depending upon your dog's breed, activity, and metabolism you may need to adjust the amount of food you are feeding in order to maintain an ideal body condition. Ideal body condition for a dog is defined as:
  • One in which the animal is well proportioned
  • Easily observable waist behind the ribcage
  • Ribs can be felt with a slight fat covering over them
Where can I purchase Beneful® brand Dog Food?
Purina® Beneful® brand Dog Food are available nationwide and can be found at grocery stores, pet stores, and mass merchants.
Does Beneful® brand Dog Food offer coupons?
Our coupons may be featured online and on our Facebook community, in magazines, in newspapers, like the Sunday paper, in/on our packaging and occasionally in stores.
How is Beneful® brand Dog Food — Prepared Meals™ different than other wet dog foods?
This wet food for dogs is made with real ingredients — vegetables, grains and chunks with real meat or poultry.

Unlike traditional wet dog food, which comes in a can, Beneful® Prepared Meals™ offers dogs a ready-to-enjoy meal in a clear, re-sealable, plastic container.
Can I heat up Beneful® brand Dog Food — Prepared Meals™?
We do not recommend that you microwave pet food. The food may heat unevenly, allowing for hot spots, which may injure a pet's mouth and/or skin.

programs

Where can I find WagWorld®, WagWorld® Magazine or the Scrapbook?
Beneful® has created a new website and Facebook page focusing on play. This required making changes to WagWorld®, and the Scrapbook. WagWorld® has merged with the Beneful® website. You'll find the Map, Dream Dog Park information, and many of the Articles from WagWorld® on this site. WagWorld® Magazine is no longer being published. But there are plenty of articles with lots of play and pet care ideas on the Beneful® website, as well as on the Beneful® Facebook page, where you can share your play ideas with the community. The Scrapbook has been replaced with the Beneful® Facebook page, where you can share/post/discuss pictures about your dog with other dog-lovers.

activities with your dog

How do I find places to eat, play and stay with my dog?
Use the Map on this site. The Map lets you search for dog-friendly spots, locally and nationwide. You can find hotels, restaurants, parks, beaches, campgrounds, nature trails, events and more, with comments, ratings and photos from dog lovers in the Beneful® community. You may also be able to view live comments from dog owners posting from particular spots.
How can I share my favorite spots with others?
Use the Add A Spot feature on the Beneful® website Map. You can add all your favorite, dog-friendly places for others to like and review, plus upload pictures and share your opinions.
How do I request a spot to be removed?
Go to the Remove A Spot page on the Beneful® website Map, where you can ask to have a spot taken down.

general

How can I get in touch with a Beneful® representative?
You'll find several ways to reach us on the How Can We Help? page on this website.
Is Beneful® on Facebook or Twitter and how can I join?
Yes, you can join the conversations with Beneful® fans on our Facebook page and follow us on Twitter. Click on the links and you'll find instructions for joining on those pages. Our Beneful® community is always buzzing about places to go and things to do with their favorite buddies, from play spots to dog-friendly restaurants and shops, basically all things "dog" you can imagine.
What should I do if I want to report a product concern to Beneful®?
We’re pet owners too and take all concerns regarding our products seriously. We encourage our consumers to contact us directly so that we can better understand the facts involving a particular concern. To help us investigate, we need you to provide information regarding the situation, this includes UPC & manufacturing date code information, and we may ask for a sample of the product for physical examination. We may also ask for additional supporting documentation if available (i.e. a veterinarian report) or permission to speak with your veterinarian. We can be reached at 1-888-236-3385 or by visiting our contact page.