Beneful has a new lineup of simply-made recipes that are crafted with real, wholesome ingredients and no fillers. Our delicious Grain Free recipe is made with no corn, wheat, or gluten. It features farm-raised chicken as the first ingredient accented with real blueberries, pumpkin, and spinach. Select 10 is a limited ingredient recipe that’s made with ten purposeful ingredients and no corn, wheat, potatoes, or soy. It stars farm-raised beef as the first ingredient, and is accented with sunflower oil and apples. And for those looking for a completely unique meal experience, we have Simple Goodness. These tender, meaty morsels are simply made with farm-raised beef or chicken, plus other wholesome ingredients including a blend of real peas and carrots you can see.
All of our Beneful dry dog food recipes are made with real, wholesome ingredients — including real beef, chicken, or salmon as the first ingredient. In addition to wholesome ingredients like high-quality proteins, whole grains, and real fruit and vegetable accents, there’s also no added sugar and at least 22 grams of protein per cup.
Beneful wet food is made with real lamb, beef, chicken, turkey or salmon as the second ingredient behind only water or broth. Our wet recipes now feature no artificial colors, flavors, or preservatives, while still having the same delicious taste your dog is guaranteed to love.
We’ve made these formulation changes to give pet owners like you more familiar, quality ingredients, while still retaining the same great taste your dog is guaranteed to love. We will continue to make changes to our recipes in years to come as we look for innovative ways to exceed pet owners’ expectations and delight dogs.
We want your dog to love eating a healthy meal, and dogs enjoy Beneful with its variety of textures — tender and crunchy. To keep our tender kibble pieces soft and chewy, we use USA-sourced natural glycerin, which is the same ingredient that is used in many human foods, like dried fruits and energy bars.
Purina’s quality control and safety protocols are the gold standard for the pet food industry and we hold ourselves to very strict standards. Beneful food is made in Purina-owned facilities across the United States with sourcing and processing that meets or exceeds FDA, USDA and AAFCO standards for pet food. In a typical 24-hour production, Purina conducts 30,000 quality checks involving ingredients, packaging, receiving, processing, and packing. We take these steps to ensure that our consumers and their pets have safe, quality products.
Beneful dog foods are produced in company-owned facilities in the United States in cities such as Flagstaff, Arizona; Fairburn, Georgia; and Davenport, Iowa. We have on-site quality assurance laboratories and staff in each of our manufacturing facilities to monitor our comprehensive food safety program and ensure product quality and safety.
One common misconception is that dogs are carnivores. The reality is that even their wolf ancestors eat only 70 percent meat. Today’s dogs are omnivores, built to consume a more balanced diet — and that’s a good thing. Depending on the breed, dogs can live twice as long as wolves.
At Beneful, we believe that every dog deserves great nutrition to help support a long and happy life. That’s why we offer a wide variety of nutritious meals — all of which are formulated by expert pet nutritionists to be 100% complete and balanced for today’s adult dogs or puppies. For those pet owners looking to feed their dog a food without grains or glutens, we offer a delicious grain-free recipe. And for those owners and dogs looking for recipes starring real meat, we offer a full line of dry recipes featuring real beef, chicken, or salmon as the first ingredient, as well as a full line of wet recipes featuring real beef, lamb, chicken, turkey, or salmon as the top ingredient behind only water or broth.
Beneful offers a wide variety of dog food types and recipes to address dogs’ wide range of ingredient preferences, activity levels, life stages, and nutritional concerns. No matter which Beneful dog food recipe you choose, you can be certain it will be 100% complete and balanced for your adult dog or puppy; made with real, wholesome, and high-quality ingredients; and have a great taste that your dog is guaranteed to love.
All of our dry dog food and soft dog food recipes are made with real beef, chicken or salmon as the first ingredient. Additionally, all of our wet recipes are made with real beef, lamb, chicken, turkey, or salmon as the first ingredient behind only water or broth.
Beneful Grain Free is a dry dog food recipe that is simply made with no grains, glutens, or fillers. Featuring real farm-raised chicken as the #1 ingredient and accented with blueberries, pumpkin, and spinach, this recipe has a great taste you wouldn’t expect from a grain-free formula.
Beneful Select 10 is a dry dog food recipe that is simply made with only ten purposeful ingredients plus vitamins and minerals. This great-tasting recipe delivers a completely balanced meal for your adult dog without using any corn, wheat, soy, potatoes, or fillers. It stars real farm-raised beef as the #1 ingredient and is accented with sunflower oil and apples.
Beneful Simple Goodness offers an entirely new way to nourish your dog. These tender, meaty morsels are simply made with real beef or chicken as the #1 ingredient along with other wholesome ingredients — including a blend of real peas and carrots you can see. Simple Goodness also contains no artificial colors or flavors and no animal by-product meal. And with convenient portable pouches, it’s easy to feed your dog these wholesome morsels as a mess-free meal at home or on-the-go.
Our Beneful Originals With Real Beef, Healthy Weight, Originals with Real Salmon, Playful Life, Originals with Real Chicken, Healthy Puppy, and IncrediBites dry recipes all feature a delicious combination of crunchy and tender kibble to give dogs variety in both taste and texture in one nutritious meal.
Beneful Healthy Weight is a delicious, calorie-smart blend that has 100% of the nutrients your adult dog needs to thrive and 10% fewer calories than Beneful Originals With Real Beef. It’s a great way to give your dog the great taste that he loves while helping him maintain his ideal body weight.
Beneful Incredibites With Beef and Beneful Incredibites With Chicken are two dry dog food recipes that are specifically formulated for small dogs and their unique needs. They feature a small, nutrient-dense bites that are perfect for tiny mouths, small tummies, and faster metabolisms. Beneful Incredibites also comes in a line of wet dog food that, like Incredibites dry dog food, is 100% complete and balanced for small adult dogs to support health throughout longer life expectancies.
Beneful Healthy Puppy is a calcium-rich formula with 100% of the nutrients needed by growing puppies, including DHA to help support healthy brain and vision development.
Beneful Playful Life is a protein-rich recipe made with real beef and egg to help support strong muscles and has 100% of the nutrients your adult dog needs to thrive.
Feeding recommendations for adult dogs can vary, depending on the breed, activity, and metabolism of your dog. Every package of Beneful brand dog food will offer feeding guidelines for adult dogs or puppies.
Depending on your dog’s breed, activity, and metabolism, you may need to adjust the amount of food you are feeding in order to maintain an ideal body condition. Ideal body condition for a dog encompasses the following tenets:
Our coupons may be featured online, in our Facebook community, in magazines, in newspapers like the Sunday paper, in or on our packaging, and occasionally in stores.
Unlike traditional dry dog food that features crunchy pieces of kibble, Beneful Simple Goodness has a tender and meaty texture that is soft to chew. It’s also made with real vegetables you can see in every meaty bite. Plus, these tender morsels of goodness come in convenient portable pouches — helping to keep the morsels fresh for your dog and easy for you to serve as an at-home meal, mixer, or meal on the go.
We gladly welcome calls and emails regarding our products and our community. We can be reached by phone at 1-888-236-3385 or by email through our Contact Us page. We also invite you to chat online with a live Beneful representative.
Yes, you can join the conversations with other Beneful fans on Facebook, Twitter, and Instagram. Click on the links and you’ll find instructions for joining on those pages. Our Beneful community is always buzzing about places to go and things to do with our favorite buddies — from play spots to dog-friendly restaurants and shops, basically all things “dog” you can imagine.
We’re pet owners too, and take all concerns regarding our products seriously. We encourage our consumers to contact us directly so that we can better understand the facts involving a particular concern. To help us investigate, we need you to provide information regarding the situation, this includes UPC & manufacturing date code information, and we may ask for a sample of the product for physical examination. We may also ask for additional supporting documentation if available (i.e. a veterinarian report) or permission to speak with your veterinarian. We can be reached at 1-888-236-3385 or by visiting our Contact Us page.
We want you and your dog to be 100% satisfied with your Beneful products. If for any reason you or your dog doesn’t love our dog food as much as we do, tell us why and we’ll refund your money. To get your money back, simply mail us a letter with all the information below within 60 days of the purchase date. Make sure you include:
Beneful Satisfaction Guarantee Office of Consumer Affairs
P.O. Box 1326
Wilkes-Barre, PA 18703
The Association of American Feed Control Officials (AAFCO) is a voluntary membership association of local, state and federal agencies charged by law to regulate the sale and distribution of animal feeds and animal drug remedies. AAFCO is not a government agency and has no regulatory authority, though it does recognize laws administered by the U.S. Department of Agriculture (USDA) and the Food and Drug Administration (FDA). In fact, many states have adopted the model pet food regulations established by AAFCO into state laws.
Although AAFCO has no regulatory authority, the Association provides a forum for the membership and industry representation to achieve three main goals:
These goals are achieved by developing and implementing uniform and equitable laws, regulations, standards, definitions and enforcement policies for regulating the manufacture, labeling, distribution and sale of animal feeds – resulting in safe, effective and useful feeds by promoting uniformity amongst member agencies.
AAFCO establishes model regulations, labeling and nutritional standards, as well as ingredient definitions. Uniformity of standards and definitions for pet food labels helps make labels easier for you to understand as you select the appropriate product for your pet.
Pet food that is labeled with a "complete and balanced" nutritional adequacy statement for animals of a certain life stage can only do so if they have met the stringent standards established by AAFCO, substantiated by laboratory analysis, feeding trials, or analysis comparable in nutritional adequacy.
How do AAFCO standards apply to Beneful?
Beneful dry and wet formulas are all labeled 100% Complete and Balanced for your dog’s specific life stage. Beneful is carefully formulated to meet the AAFCO nutritional standards. You can be confident when your dog eats a Beneful variety recommended for his life stage, he is getting all of the protein and other essential nutrients he needs to help him live his best.