Frequently
Asked Questions

Find answers to some of your questions below or contact us anytime.

We're always here to help.

Product Quality And Safety

What are the main changes to the product recipe?

Our new Beneful beef and chicken dry dog food recipes now have real meat as the #1 ingredient. In all new Beneful dry dog food recipes, there’s no added sugar. We’re making these changes because we heard from our consumers that they’re looking for more familiar ingredients – and our new recipes offer just that.

Why did you change the formula?

The product changes for Beneful dry dog food have been in development for more than two years. We’ve made these changes because we’re always listening to pet owners, and looking for innovative ways to exceed expectations and delight dogs.

My dog seems to love the combination of crunchy and tender kibble. How do you do that?

We want your dog to love eating a healthy meal, and dogs enjoy Beneful with its variety of texture -- tender and crunchy. To keep tender kibble soft and chewy, we use natural, U.S.-sourced glycerin which is the same ingredient that is used in many human foods, like dried fruits and energy bars. Natural glycerin, the same ingredient in foods you eat, can help keep tender kibble soft while the crunchy kibble retains that crunchy texture. The end result? A healthy Beneful meal with a variety of textures that your pup will love to eat every time.

How does Purina® ensure the quality of its products?

Purina’s quality control and safety protocols are the gold standard for the pet food industry and we hold ourselves to very strict standards. Beneful is made in Purina-owned facilities across the U.S. and ingredients always meet or exceed every federal and state requirement. In a typical 24-hour production, Purina conducts 30,000 quality checks involving ingredient/packaging, receiving, processing and packing. We take these steps to ensure that our consumers and their pets have safe, quality products.

Where are your Beneful® dog food products produced?

Beneful® dog foods are produced in company-owned facilities in the United States in cities such as Flagstaff, Ariz., Fairburn, Ga., and Davenport, Iowa. We have on-site quality assurance laboratories and staff in each of our U.S. manufacturing facilities to monitor our comprehensive food safety program and ensure product quality and safety.

Isn’t it true that dogs are carnivores and need meat-based products – not grains?

One common misconception is that dogs are carnivores. The reality is that even their wolf ancestors eat only 70 percent meat. Today's dogs are omnivores, built to consume a more balanced diet - and that's a good thing. Depending on the breed, dogs can live twice as long as wolves. Learn more by clicking here.

AAFCO And Beneful®

What Is AAFCO?

The Association of American Feed Control Officials (AAFCO) is a voluntary membership association of local, state and federal agencies charged by law to regulate the sale and distribution of animal feeds and animal drug remedies. AAFCO is not a government agency and has no regulatory authority, though it does recognize laws administered by the U.S. Department of Agriculture (USDA) and the Food and Drug Administration (FDA). In fact, many states have adopted the model pet food regulations established by AAFCO into state laws.

What is the purpose and function of AAFCO?

Although AAFCO has no regulatory authority, the Association provides a forum for the membership and industry representation to achieve three main goals:

  • Safeguarding the health of animals and humans

  • Ensuring consumer protection

  • Providing a level playing field of orderly commerce for the animal feed industry.

These goals are achieved by developing and implementing uniform and equitable laws, regulations, standards, definitions and enforcement policies for regulating the manufacture, labeling, distribution and sale of animal feeds – resulting in safe, effective and useful feeds by promoting uniformity amongst member agencies.

How Does AAFCO Promote The Wellbeing Of My Pet?

AAFCO establishes model regulations, labeling and nutritional standards, as well as ingredient definitions. Uniformity of standards and definitions for pet food labels helps make labels easier for you to understand as you select the appropriate product for your pet.

Pet food that is labeled with a "complete and balanced" nutritional adequacy statement for animals of a certain life stage can only do so if they have met the stringent standards established by AAFCO, substantiated by laboratory analysis, feeding trials, or analysis comparable in nutritional adequacy.

How do AAFCO standards apply to Beneful?

Beneful dry and wet formulas are all labeled 100% Complete and Balanced for your dog’s specific life stage. Beneful is carefully formulated to meet the AAFCO nutritional standards. You can be confident when your dog eats a Beneful variety recommended for his life stage, he is getting all of the protein and other essential nutrients he needs to help him live his best.

Feeding

Which Beneful® brand Dog Food would be good for my dog?

Dry:

  • Beneful® Originals With Real Beef: Antioxidant-rich nutrition with
    real beef and 100% of the nutrients your dog needs – all in a mix of tender and crunchy bites dogs love.
  • Beneful® Originals With Real Chicken: Antioxidant-rich nutrition with real chicken and 100% of the nutrients your dog needs – all in a mix of tender and crunchy bites dogs love.
  • Beneful® Originals With Real Salmon: Omega-rich nutrition with real
    salmon and 100% of the nutrients your dog needs to help him maintain a shiny coat and healthy skin.
  • Beneful® IncrediBites® With Real Beef: Protein-rich nutrition with real beef and 100% of the nutrients your dog needs in a mix of tender and crunchy mini bites made for small dogs.
  • Beneful® IncrediBites® With Real Chicken: Protein-rich nutrition with real chicken and 100% of the nutrients your dog needs in a mix of tender and crunchy mini bites made for small dogs.
  • Beneful® Playful Life® : Protein-rich nutrition with real beef and egg to help support strong muscles and 100% of the nutrients your dog needs to thrive.
  • Beneful® Healthy Puppy: Calcium-rich formula with 100% of the nutrients needed by growing puppies, plus DHA to help support healthy brain and vision development.
  • Beneful® Healthy Weight: Calorie-smart blend with 100% of the nutrients your dog needs to thrive and 10% fewer calories than Beneful® Originals.

Wet:

  • Beneful® Chopped Blends™, 10oz: Finely chopped, with real ingredients in just enough sauce to let the delicate taste and delightful texture shine through.
  • Beneful® Chopped Blends™, 3oz: Chopped Blends™ 3oz is finely chopped, with real ingredients you can see and breaks apart easily with a fork.
  • Beneful® Prepared Meals™: Big meaty chunks, wholesome grains and vegetables your dog can really sink his teeth into. You’ll love the resealable tubs for leftovers – if there are any.
  • Beneful® Medleys: With real meat, veggies and grains in a generous sauce, Beneful® Medleys creates a mix-in mealtime experience your dog will savor.

How much should I feed my dog?

Feeding recommendations for adult dogs can vary, depending upon the breed, activity, and metabolism of your dog. Every package of Beneful® brand Dog Food will offer feeding guidelines for adult dogs or puppies.

Depending upon your dog's breed, activity, and metabolism you may need to adjust the amount of food you are feeding in order to maintain an ideal body condition. Ideal body condition for a dog is defined as:

  • One in which the animal is well proportioned
  • Easily observable waist behind the ribcage
  • Ribs can be felt with a slight fat covering over them

Where can I purchase Beneful® brand Dog Food?

Purina® Beneful® brand Dog Food are available nationwide and can be found at grocery stores, pet stores and mass merchants.

Does Beneful® brand Dog Food offer coupons?

Our coupons may be featured online and in our Facebook community, in magazines, in newspapers like the Sunday paper, in/on our packaging and occasionally in stores.

How is Beneful® brand Dog Food – Prepared Meals™ different than other wet dog foods?

This wet food for dogs is made with real ingredients – vegetables, grains and chunks with real meat or poultry.

Unlike traditional wet dog food, which comes in a can, Beneful® Prepared Meals™ offers dogs a ready-to-enjoy meal in a clear, re-sealable, plastic container.

Can I heat up Beneful® brand Dog Food – Prepared Meals™?

We do not recommend that you microwave pet food. The food may heat unevenly, allowing for hot spots, which may injure a pet’s mouth and/or skin.

General

How can I get in touch with a Beneful® representative?

We’re pet owners too and take all concerns regarding our products seriously. We encourage our consumers to contact us directly so that we can better understand the facts involving a particular concern. To help us investigate, we need you to provide information regarding the situation, this includes UPC & manufacturing date code information, and we may ask for a sample of the product for physical examination. We may also ask for additional supporting documentation if available (i.e. a veterinarian report) or permission to speak with your veterinarian. We can be reached at 1-888-236-3385 or by visiting our Contact Us page.

Is Beneful® on Facebook or Twitter and how can I join?

Yes, you can join the conversations with Beneful® fans on our Facebook page and follow us on Twitter. Click on the links and you’ll find instructions for joining on those pages. Our Beneful® community is always buzzing about places to go and things to do with their favorite buddies, from play spots to dog-friendly restaurants and shops, basically all things “dog” you can imagine.

What should I do if I want to report a product concern to Beneful®?

We’re pet owners too and take all concerns regarding our products seriously. We encourage our consumers to contact us directly so that we can better understand the facts involving a particular concern. To help us investigate, we need you to provide information regarding the situation, this includes UPC & manufacturing date code information, and we may ask for a sample of the product for physical examination. We may also ask for additional supporting documentation if available (i.e. a veterinarian report) or permission to speak with your veterinarian. We can be reached at 1-888-236-3385 or by visiting our Contact Us page.

What is the Dog Food Guarantee?

We want you to be 100% satisfied and 100% happy with Beneful® products. If for any reason you don't love our dog food as much as we do, we want to know why and we’ll refund your money. To get your money back, simply mail us a letter with all the information below within 60 days of the purchase date. Make sure you include:

  • Your feedback on the product
  • The original receipt with the price circled
  • The “BEST IF USED BY” date from the packaging
  • The UPC for wet foods or the Weight Circle for dry foods
  • Your name and address (no PO boxes please!)

Mail everything to: Beneful Satisfaction Guarantee Office of Consumer Affairs P.O. Box 1326 Wilkes-Barre, PA 18703