Beneful® News and Information

New Beneful Recipes Are Coming, Thanks to You

As pet owners, we know it’s important for the dogs we love to get the nutrition they need to live happy and healthy lives. Our world is better with them, and that’s why we work every day to make sure Beneful meets their high hopes for taste, your high expectations for ingredients and our high standards for complete and balanced nutrition. Because Beneful doesn’t just feed millions of dogs a year, it feeds your dogs and our dogs every day.

Guided by your feedback, we’ve evolved Beneful over the past 15 years to include new wet food recipes, snacks and dry food ingredients, and we’ll continue to listen and evolve our dog food to meet your needs and exceed your expectations. That’s why we’re proud to introduce all new recipes for all Beneful dry dog foods…thanks to you.

Our team has been listening to dog owners like you and working hard behind the scenes for more than two years to bring new Beneful dry food recipes to your (and our) dogs’ bowls. Here are some of the changes we’ve made based on your feedback:

  • Our new Beneful beef and chicken dry dog food recipes now have real meat as the #1 ingredient.
  • All new Beneful recipes have no added sugar – since you told us that you’re looking for great tasting food that you will feel even better feeding your canine buddy.
  • With the same great combination of crunchy and tender kibble your dog has always loved, we guarantee he’ll adore eating his new food just as much as before

The result is great tasting foods your dog will love and you can feel great about feeding him. Whether you’ve been feeding Beneful for years or are new or want to try it again, we hope our new recipes give you more reasons to say YES to Beneful.

So thank you for your notes, calls, comments and messages telling us what you and your dog love about Beneful and what we can do to make Beneful even better. Try our new recipes, and keep the feedback coming!

More About the New Beneful Dry Food Recipes

New Recipe Rollout

The new Beneful dry food recipes will be available at select retail locations beginning in May and nationwide by the end of August.

Beneful Guarantee

Beneful comes with a money-back guarantee to ensure your and your dog’s satisfaction. We know you have choices, so we’re making it easy to try Beneful.

New Recipe Transition Tips

When switching to a new recipe from any previous dog food, including the existing Beneful dry food recipes, we recommend transitioning your dog’s food slowly. Visit https://www.beneful.com/dry-dog-food-feeding-tips for Beneful’s feeding transition recommendations.

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