Beneful® on
dry dog food

Beneful® Playful Life®

Beneful® Playful Life™ is available in 3.5 lb, 7 lb, 15.5 lb, and 31.1 lb bags.

It's Play Fuel

Our protein-rich blend, with real beef and egg, is made for a playful dog like yours! With wholesome oat meal, and accented with veggies and blueberries, it has the complete nutrition dogs need and a taste they love.

  • Protein-Rich nutrition with real beef and egg for muscles-in-motion
  • Helps maintain strong muscles
  • Wholesome grains including oat meal for energy
  • Includes accents of vegetables and blueberries
  • Calorie Content


    • 3442kcal/kg
    • 335kcal/cup

    Guaranteed Analysis

    • 27.5% Crude Protein (Min)
    • 1.1% Calcium (Ca) (Min)
    • 11.0% Crude Fat (Min)
    • 0.2 mg/kgSelenium (Se) (Min)
    • 4.0% Crude Fiber (Max)
    • 10,000 IU/kgVitamin A (Min)
    • 14.0% Moisture (Max)
    • 100 IU/kgVitamin E (Min)
    • 1.5% Linoleic Acid (Min)
  • Ground yellow corn, chicken by-product meal, corn gluten meal, whole wheat flour, animal fat preserved with mixed-tocopherols, rice flour, beef, soy flour, egg product, oat meal, meat and bone meal, propylene glycol, sugar, salt, phosphoric acid, tricalcium phosphate, animal digest, potassium chloride, mono and dicalcium phosphate, sorbic acid (a preservative), blueberries, dried tomatoes, dried spinach, calcium propionate (a preservative), choline chloride, Vitamin E supplement, L-Lysine monohydrochloride, zinc sulfate, ferrous sulfate, Yellow 5, manganese sulfate, Red 40, niacin, Blue 2, Vitamin A supplement, copper sulfate, Vitamin B-12 supplement, calcium pantothenate, thiamine mononitrate, garlic oil, pyridoxine hydrochloride, riboflavin supplement, Vitamin D-3 supplement, menadione sodium bisulfite complex (source of Vitamin K activity), calcium iodate, folic acid, biotin, sodium selenite.


    Manufactured by: Nestlé Purina PetCare Company, St. Louis, MO 63164 USA

    Beneful® Playful Life is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for all life stages.

Buy Beneful® Products Online

These sites offer online shopping and will deliver Beneful® directly to your door. Click to view each online store's selection of online products.

Beneful® Playful Life® is rated 4.7838 out of 5 by 37.
Rated 5 out of 5 by from the best dog food!! I have 6 babies (dogs) Sally, Sasha, Shaggy, Annie, Jack, Henry they all love it!!
Date published: 2014-02-19
Rated 5 out of 5 by from Great stuff! I have a very picky 4 year old Pit Shepard mix named Dalylah and a 6 month old Pitbull named Buddha and they both love this food! Dalylah is the type to eat half a bowl and leave the rest for later but with Beneful she eats it all in one sitting every time. Buddha is a little vacuum and always eats a lot and I feel good that I am giving him a good brand that keeps him active. Thank you!
Date published: 2014-04-29
Rated 5 out of 5 by from Pickiest Pup in the world loves this food! My one year old Australian terrier/ Miniature poodle mix is the pickiest dog on earth! She went from eating Wellness pretty well she she was a puppy and then just stopped eating every expensive brand we bought her, Natures Recipe, Blue Diamond and others we tried and returned to Petsmart. I picked up a bag of Bebful playful life and she eats every morsel as soon as it is put in her bowl ! She used to wait until 10 or 11 at night to eat one serving of the other food and that was only after I had to cook rice and chicken a few times a week because she was hardly eating anything at all. Not so with this food. She loves it! Just have to make sure she doesn't start gaining weight because she eats too much!
Date published: 2014-08-13
Rated 5 out of 5 by from Great for all my dogs! I have 3 dogs, a 3 year old Caviler King Charles Spaniel, a 1 1/2 year old Caviler King Charles Spaniel and a 10 month old Border Collie/Black lab. My 3 year old Caviler has a very sensitive system and all other foods have made him ill.When I switched to Beneful Playful Life, all of my dogs had normal gut function almost immediately! My border Collie/black lab's coat went from dull to shiny in about a week. I didn't realize until I switched feeds, how dull his coat was. All my dogs also have more energy and sleep more soundly at night.I have now been feeding Playful Life for 2 months and I am loving the results!!Thank you Purina!!!!
Date published: 2014-04-04
Rated 5 out of 5 by from Love this brand! I have all my babies on this product! I recommend anyone to at least try aby of their products! 
Date published: 2013-12-19
Rated 5 out of 5 by from my Golden is a Jack Russell now.. I bought Penny Beneful dog food a week ago and if you know us then you know the issues penny has with dog food ..we tried the expensive healthy and the Costco lamb and rice and this always leads us to the vet and Penny sick for days with issues. She has no problem with the baneful. I saw a new flavor and thought what the heck ( mind you if I was not shopping at 1 am on my way home from work this would not have been the case ) anyways so I buy the playful life baneful and our dog that is soon going to be a 10 year old golden has turned into a Jack Russell of energy ...there should be a warning label on this food ... seriously we come home and its hop hop hop . and we stare at her in wonder and thankful she is playful and living a full life.. the other brands are great for her but this we are thankful for ...
Date published: 2014-04-02
Rated 5 out of 5 by from Really Great Product for my Puppies:) Just trying this dog food out and my husky, my picky picky husky finished her bowl of purina beneful (playful) kind and i was shocked but Im happy and she looks happy too!
Date published: 2014-03-04
Rated 5 out of 5 by from My guys LOVE it!! I was looking for a food that was not only good for my guys but something that they would like...I have two Australian Cattle Dogs (blue heelers) and they have very high energy levels and needed something that would support that...we have been on Beneful for 3 years and they love it!!
Date published: 2014-03-21
  • 2015-07-06T07:40CST
  • bvseo_cps, prod_bvrr, vn_cps_3.1.5
  • cp_1, bvpage1
  • co_hasreviews, tv_1, tr_36
  • loc_en_US, sid_beneful_p4086, PRD, sort_relevancy
  • clientName_beneful