I just recently started feeding my dogs Beneful grain free, within the last four weeks. My senior dog loves it and my rescue pup's coat has become shiny AND she is itching and shedding less! I vacuum everyday and have noticed a significant decrease in the hair that's picked up by the vac. Also, she has put on some weight and is maintaining it! Both of my dogs have an almost renewed energy level. I will continue to feed them this food for sure! The price is great compared to the more expensive grain free brands and if my dogs are happy, I'm happy. I recommend trying it (as I know some people have told me they won't feed their dogs Purina) but I am a real person with real dogs and I am very very pleased with this food.